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| Bags. |
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| Hats. |
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| Album art. |
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| Posters. |
Sunday, 6 March 2011
Logo's in design.
Logo's have to be suitable for any size, colour and product as of this they are usually simple but still eye-catching. I have researched various band merchandise to show examples of where logos are used within the music industry.
Musician logo links.
http://www.rockbandlogo.com/band_logo.html This link is to a company specialising in rock band logo design. It has a design portfolios of existing musicians logos they have created.
I have found recent musicians logo's by searching on google images.
Examples:
I have found recent musicians logo's by searching on google images.
Examples:
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| Oasis. |
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| The Kooks. |
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| Jessie J. |
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| Take That. |
www.logodesignguru.com
http://www.logodesignguru.com/Logo-design-portfolio/portfolio.asp?page=1&cat_id=33&tab=1#port
The link above is to a website that gives various examples of music based logos. These are mostly designed for music companies and record labels. I have placed a couple of examples below.
The link above is to a website that gives various examples of music based logos. These are mostly designed for music companies and record labels. I have placed a couple of examples below.
www.thedesigninspiration.com
Whilst browsing for logo examples I came across this helpful website. It displays design work from all over the globe with categories such as logo design, illustration art and creative photography.
I particularly like this logo design as it creatively combines the client's company name with a simple vector image. As this design is very simple it would be easy to adapt into any design situation or colour scheme.
Paul Rand
PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.
His career began with humble assignments, starting with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. Between his class assignments and his work, Rand was able to amass a fairly large portfolio. It was at around this time that he decided to camouflage (and abbreviate) the overtly Jewish identity telegraphed by ‘jn,’ shortening his forename to ‘Paul’ and taking ‘Rand’ from an uncle to form his new surname.
Rand’s most widely known contribution to graphic design are his corporate identities, many of which are still in use. IBM, ABC, Cummins Engine, Westinghouse, and UPS, among many others, owe their graphical heritage to him, though UPS recently carried out a controversial update to the classic Rand design. One of his primary strengths was his ability as a salesman to explain the needs his identities would address for the corporation.
Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company trademark, created in 1962, epitomizes that ideal of minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost simplicity and restraint.” Rand remained vital as he aged, continuing to produce important corporate identities into the eighties and nineties with a rumored $100,000 price per single solution. The most notable of his later works was his collaboration with Steve Jobs for the NeXT Computer corporate identity; Rand’s simplistic black box breaks the company name into two lines, producing a visual harmony that endeared the logogram to Jobs. If ever there was a pleased client, it was indeed Steve Jobs: just prior to Rand’s death in 1996, his former client labeled him, simply, “the greatest living graphic designer.”
This information I found on Paul Rand's website which is;
http://www.paul-rand.com/
This site also displays all pieces of Rand's work.
His career began with humble assignments, starting with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. Between his class assignments and his work, Rand was able to amass a fairly large portfolio. It was at around this time that he decided to camouflage (and abbreviate) the overtly Jewish identity telegraphed by ‘jn,’ shortening his forename to ‘Paul’ and taking ‘Rand’ from an uncle to form his new surname.
Rand’s most widely known contribution to graphic design are his corporate identities, many of which are still in use. IBM, ABC, Cummins Engine, Westinghouse, and UPS, among many others, owe their graphical heritage to him, though UPS recently carried out a controversial update to the classic Rand design. One of his primary strengths was his ability as a salesman to explain the needs his identities would address for the corporation.
Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company trademark, created in 1962, epitomizes that ideal of minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost simplicity and restraint.” Rand remained vital as he aged, continuing to produce important corporate identities into the eighties and nineties with a rumored $100,000 price per single solution. The most notable of his later works was his collaboration with Steve Jobs for the NeXT Computer corporate identity; Rand’s simplistic black box breaks the company name into two lines, producing a visual harmony that endeared the logogram to Jobs. If ever there was a pleased client, it was indeed Steve Jobs: just prior to Rand’s death in 1996, his former client labeled him, simply, “the greatest living graphic designer.”
This information I found on Paul Rand's website which is;
http://www.paul-rand.com/
This site also displays all pieces of Rand's work.
Friday, 4 March 2011
Research.
Research is my starting point for this project. Below is everything I plan to research which I will then put together in a scrapbook style.
1) Logo's
-Existing logo's and popular logo designers such as 'Paul Rand'
-Existing music based logo's for past and present bands.
-Example's of these logo's in existing music advertisements
and merchandise.
2)Imagery.
-Popular photographers such as Gered Mankowitz.
-Uses of photography on existing artist/band design work.
3)Posters and flyers.
-Existing posters and flyers for musicians that use various techniques and materials.
www.gigposters.com
-Examples of where these posters and flyers are placed/handed-out.
4)Album and single art.
-Existing music cover designers such as Alex Steinweiss and Anton Corbijn.
-Examples of exsiting music covers from a range of music genres focusing on the indie and urban
genres.
5)Magazine page.
-Existing music magazine page layouts.
-Existing magazine interview layouts.
6)Merchandise.
-Research various artist/band merchandise such as key rings, clothing and stickers etc...
This research will help influence my designs and give me a basic idea of what is expected of music identities.
1) Logo's
-Existing logo's and popular logo designers such as 'Paul Rand'
-Existing music based logo's for past and present bands.
-Example's of these logo's in existing music advertisements
and merchandise.
2)Imagery.
-Popular photographers such as Gered Mankowitz.
-Uses of photography on existing artist/band design work.
Search Result
-Poses photographers have used with musicians.3)Posters and flyers.
-Existing posters and flyers for musicians that use various techniques and materials.
www.gigposters.com
-Examples of where these posters and flyers are placed/handed-out.
4)Album and single art.
-Existing music cover designers such as Alex Steinweiss and Anton Corbijn.
-Examples of exsiting music covers from a range of music genres focusing on the indie and urban
genres.
5)Magazine page.
-Existing music magazine page layouts.
-Existing magazine interview layouts.
6)Merchandise.
-Research various artist/band merchandise such as key rings, clothing and stickers etc...
This research will help influence my designs and give me a basic idea of what is expected of music identities.
The Beginning.
After brainstorming many ideas to base my FMP on I chose to focus on my friend's upcoming band named 'The Tease'. As I had already been asked to produce design work for this band I thought it would be a perfect opportunity to combine my college work with paid work. This will be my first paid design work as well as also finalising my BTEC National Diploma in Graphic Design.
There are many graphical pieces I need to produce to give this band a noticeable identity. The most important element being a logo. The logo will need to be modern, unique and suited to the music genre which is a mixture between alternative, indie and dance. This logotype will be used in many situations so will have to be re-sized easily without any distortion and also quite simple so when the size is reduced the logo is still understandable.
The second important thing to do is to plan and shoot my own photoshoot. I already have various ideas for this one of which being to find a urban location to give a modern 'grunge' style effect to the images. This will also create a suitable background for future design pieces. Photographs are the bases of many music designs so these images will be vital if I want my design to look professional.
There many other elements I plan to produce such as; Promotional flyers, posters, handouts, tickets, banners, a feature page in a magazine, album art and also additional merchandise such as key rings, t'shirts and stickers.
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